What Will Happen to Marketing in the Age of AI

This Week

• Google SGE’s Impact on SEO

• A Marketer’s Road to Revenue Growth

• Marketing in the Age of AI, According to BCG Consultant

• Voice Cloning Startup Valued at $1.1B

• Why Acquiring Media Companies is the Hot Trend

Marketing in the Age of AI

Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says BCG Consultant Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.

Watch the Video.

Google SGE’s Impact on SEO

“This is arguably going to be the biggest change in Search in the past decade.”

Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer. The one bright spot? Websites that can’t reach the top 10 of Google’s organic results might be able to appear as links within SGE.

Read more.

A Marketer’s Road Map to Revenue Growth

Jeff Pedowitz, President and CEO, The Pedowitz Group offers a 7 step guide on integrating AI into business strategies.

Want the short read. Here it is:

1. Align with Business Goals: Focus on leveraging AI to enhance customer engagement and personalize marketing strategies. It's crucial to link AI initiatives with company growth and revenue objectives.

2. Operational Skills for AI Integration: Emphasize the need for strong project management and team coordination. Regular training updates and smooth integration processes are key.

3. Ethical AI Practices: Highlight the importance of building trust through ethical AI, ensuring compliance with privacy standards, and mitigating risks and biases.

4. Tech Stack Evaluation: Assess and upgrade your technology stack for AI readiness, focusing on tools with AI features and ensuring seamless integration.

5. Data Quality Check: Ensure your marketing data is clean, reliable, and up-to-date for effective AI application.

6. AI Change Management: Secure leadership support and communicate AI advancements in line with the company's values.

7. AI Risk Management: Continuously monitor AI projects for potential risks, ensuring legal and ethical compliance throughout.

For all the details, visit Forbes. 

Voice Cloning Startup Valued at $1.1B

ElevenLabs is emerging as the biggest company in the voice cloning space with an $80 million funding announcement this week that values the company at $1.1 Billion.

ElevenLabs lets users create voices with adjustable controls for emotion, intonation, and other key vocal characteristics. You type in your text, and the tool converts it to remarkably human-like speech.

You can translate into 29 different languages to generate audio for videos, audiobooks, AI chatbots, and more.

While the applications for the technology are obvious, the consequences for voice actors are an open question. Deepfakes add another controversial dimension: the tech is easily used to create deepfake voices of celebrities to mislead people on the web.

Hot Trend: Acquiring Media Companies

Instead of renting an audience, companies are realizing that owning their audiences and going direct is a better bet. There are many reasons for acquiring media and community companies, including:

• To go direct to its audience and remove gatekeepers.

• To build an ongoing relationship with an audience. This is sometimes described as “owning” vs. “renting” an audience.

If you’re selling SaaS, fantasy sports gambling, or financial services products, you are working with customers whose lifetime value and cost of acquisition is incredibly high.

The answer? Buy a media company. 

For all the details, visit CB Insights. 

News

• Meta is developing open-source AGI, says Zuckerberg. Read more.

• Microsoft unveils new generative AI and data solutions across the shopper journey. Read more. 

• Google is using AI to organize and customize your Chrome browser. Read more.