The Secret to More Creative Prompt Outputs

This Week

This week’s Zero to Unicorn is packed with practical advice, from how to get more creativity from your prompts and four tactics for early AI wins to a custom GPT that helps you evaluate AI for marketing campaigns and a guide to overcoming business challenges with AI. 

We’re wrapping it up with Thomson Reuters' latest research report on how AI is reshaping professional services. 

Read on.

The Secret to More Creative Prompt Outputs

Dr. Sabba Quidwai, founder of Designing Schools, shares her prompting secret for getting more creative outputs from your large language model (LLM). She calls it the SPARK framework.

• Situation: Outline the current environment or context.

• Problem: Pinpoint the specific challenge you're facing.

• Aspiration: Define your desired outcome or success vision.

• Results: Specify the measurable outcomes you aim to achieve.

• Kismet: Introduce an unexpected element to inspire unique solutions.

She also suggests starting with broad questions and refining your AI-generated ideas with multiple iterations. That way you can blend these ideas with your own insights to generate innovative concepts.

For the full write-up, visit Designing Schools.

How to Overcome Business Challenges with AI

Ashley Gross, CEO of AI Workforce Alliance, shares how she built and runs her AI-focused online community. She’s created an online space to network and share tutorials, tool trials, and a podcast – and she’s doing it all herself for just $400 a month.

She outlines strategies for overcoming common business challenges like poor product-market fit, lack of know-how, and bad business planning by leveraging AI tools for automation, research, and financial management. She also uses AI tools for market research (Brandwatch), upskilling (Butterfly.AI), and automating financial tasks (Wave). 

Here are the three key steps to replicating Gross's AI-driven business model:

• Benchmark Your Skills: Identify gaps and find AI tools to cover them.

• Lean into Automation: Automate repetitive tasks with a platform like Make.com to focus on growth.

• Prioritize Networking: Automate follow-up tasks with AI (with a tool like Folk) so you can focus on making connections. 

For Gross’s detailed guide, visit Section.

Assess Your AI Usage With This Custom GPT

CampaignsGPT, a ChatGPT-powered tool created by Paul Roetzer and SmarterX, is designed to assess the impact of AI on marketing-related programs or campaigns like lead gen, advertising, and content creation. 

When you input your campaign into the GPT, it gives you an estimate of the time saved by using AI and what type of LLM capability you need— from general purpose and image capability to vision and humanoid robot capabilities. It sounds complicated, but it all makes sense once you’ve run a few examples. 

You can access the CampaignsGPT here, but you will need a pro version of ChatGPT. 

4 Ways to Achieve Early Wins with AI Marketing

Jim Ewel from MarTech provides actionable steps for marketers eager to secure early wins with AI. He highlights four practical use cases—content marketing, SEO, website audits, and synthetic user research—that allow marketers to ease into AI without the risks of a full-scale transformation. He says the approach is all about starting small, achieving measurable results, and then building confidence in AI’s potential.

Here’s his quick guide to get started:

• Content Marketing: Leverage AI for research, outlining, and draft refinement while keeping human oversight (that’s you!) for originality.

• SEO: Use AI tools to generate keyword ideas and support your content strategy.

• Website Audits: Employ AI to evaluate clarity, readability, and design and compare your site against competitors.

• Synthetic User Research: Create AI-generated personas to test marketing ideas.

For the full article, visit MarTech.

The Future of Professional Services and AI

The "Future of Professionals Report 2024" by Thomson Reuters explores how technology, especially AI, is reshaping professional services. It discusses the evolving role of professionals, emphasizing the need for new skills in data interpretation, ethical decision-making, and client engagement. The report also highlights the importance of embracing lifelong learning and innovation to adapt to these changes.

The report shows that 94% of the corporations surveyed predict AI will drive major strategic shifts in their industry. Among C-Suite respondents, 59% highlight operational strategy as the top area impacted by AI. This highlights AI's role in strategic decision-making, where its ability to enhance efficiency and drive growth is increasingly valued.

As AI continues to shape the future of work, Thomson Reuters predicts that investments in AI technologies will boost operational efficiency and spark innovation, helping organizations remain competitive. 

You can read the full report at Thomson Reuters.