ChatGPT’s New Image Generator Is Blowing Minds

This Week

ChatGPT’s new image generation feature completely took over my feed—and my brain. I spent hours (and hours) testing the new feature and talked to teams who are using it to speed up creative workflows, test campaigns, and skip the need for lengthy design reviews.

Here’s what’s inside:

• ChatGPT’s New Image Generator Is Blowing Minds And Breaking Creative Boundaries

• GPT-4o Just Replaced Your Creative Team

• 3 Image Generation Prompts You Can Try

• What Leaders Need to Know About AI Adoption

Let’s get into it!

ChatGPT’s New Image Generator Is Blowing Minds And Breaking Creative Boundaries

One minute, the internet was full of selfies. The next, everyone had a dreamy, soft-lit version of themselves in Studio Ghibli’s iconic style — courtesy of ChatGPT. 

Not long after, the aesthetic shifted. People were turning themselves (me included) into action heroes, video game characters, astronauts, and anime villains. 

The filters were new, but the pattern was familiar: something in AI had leveled up, and we couldn’t stop playing with it.

It looked fun, and it was, but under the surface, something bigger was unfolding.

ChatGPT’s new image generation feature, powered by GPT-4o, quietly leapfrogged every text-to-image tool we’ve seen so far. The visuals are sharper, the control is better, and for the first time, the creative process feels like a conversation, not a series of one-shot guesses.

The ripple effect is already showing up well beyond social media.

Tasks that once took designers hours, testing campaign variations, building thumbnails, and testing different styles, now happen in seconds with a clear enough prompt. 

When I talk to marketing leads or creative teams, the most common question isn’t how to write better prompts. It’s whether their process is about to become irrelevant.

Brands are embedding it into production, and teams without access to designers now have options. 

Read the rest of my article on Medium.

3 Image Generation Prompts You Can Try in GPT-4o

Now that GPT-4o can generate much improved images, I wanted to give you a few prompts to test it out. These are designed to help you explore what’s possible—whether you're creating marketing visuals, landing pages, or just experimenting with new tools.

Landing Page

If you want to generate a polished, professional landing page for pretty much anything:

Create a visually engaging landing page for [product or service]. Highlight [key features or benefits] using a clean and modern design. Include a hero section with a striking visual that represents [product/service category or use case], a compelling headline like “[headline],” and a clear call-to-action button (e.g., “[CTA button text]”). Add sections for [benefits], [key features], [customer testimonials], and a [contact form, demo request, or subscription option]. Use [desired color scheme or brand tone], high-quality visuals, and ensure the layout is optimized for [conversion goal].

Infographic

The new image generation feature is surprisingly good at creating eye-catching infographics that visualizes key stats. Give it a go:

Create a visually engaging infographic for [product or service]. Highlight [key features or benefits] using a clean and modern design. Include a headline like “[headline]” and a compelling visual that represents [product/service category or use case]. Use graphic elements to display [benefits], [key features], [customer testimonials or quotes], and a [call to action such as website, contact info]. Use [desired color scheme or brand tone], high-quality illustrations or icons, and ensure the layout is optimized for sharing on [intended platform or medium].

Action Hero Figure

Turn your product, persona, or pitch into a full-blown action figure—cape, tagline, accessories and all. Because sometimes the best way to explain something… is to make it epic:

Create a highly detailed traditional-style action figure of a modern [professional/expert], displayed in premium toy packaging. The figure represents a confident, contemporary [individual/persona] dressed in a tailored [color] suit with [style details], a crisp [shirt color] shirt, and [footwear type]. They have [hair style/color], [accessory, e.g., glasses], and a focused expression. Accessories include a [device 1], [device 2], [wearable tech], [drinkware], and a miniature [sidekick/tool/companion]. The figure stands in a [pose description], one hand on the [body part/object] and the other holding the [item]. Packaging is a glossy clear blister pack mounted on a backing card with [theme] graphics in [color palette]. Branding reads: “[Character Title] – [Tagline or attributes].” The overall aesthetic is similar to collectible [theme or industry]-themed action figures, with realistic proportions, subtle sculpting details, and studio lighting with dramatic shadows.

GPT-4o Just Replaced Your Creative Team

ChatGPT’s new image generation feature is already changing how everyone thinks about content creation.

In the latest episode of Marketing Against the Grain, Kipp and Kieran break down how to use the new feature to create better images and designs… and way faster.

What impressed me most was their multi-step approach to improving outputs. It wasn’t just “prompt and pray”—they showed how to iterate, tweak, and even switch creative styles mid-stream to get exactly what you want.

They also cover:

• How to create endless variations of a campaign without starting from scratch

• Using AI-powered visuals for concept testing and creative direction

• Templated prompt strategies that speed up production 

I don’t think the image generation feature is ready to replace your entire creative team (it’s still arduous to use and you don’t always get what you expect), but it’s a huge leap forward for ChatGPT’s image generation capabilities.

▶️ Watch the episode on YouTube.

What Leaders Need to Know About AI Adoption

From my StrategyCast conversation with Lori Sutorious Jones

AI is everywhere right now—but that doesn’t mean teams are using it well. In most of the companies I advise, I see the same issues pop up over and over again:

• Adoption is patchy

• Content quality is inconsistent

• AI is changing search behavior
  

The tools are getting better, but that doesn’t mean the process is easy. 

Here are a few things I’ve found helpful:

1. Make AI part of the way your team works—not just a set of tools 

If AI is treated like a one-off experiment or left to a few team members, the value gets lost. Leaders need to set the tone with clear use cases, shared processes, and support for training. A common language helps here—everyone should know why you’re using AI, where it fits, and how it supports your goals.

2. Use AI to save time, not lose your voice

It’s easy to over-rely on AI content tools and end up with writing that sounds generic. The most effective teams are using AI to get to a first draft faster, but still prioritize editing, voice, and quality. Brand still matters. 

3. Rethink how you’re approaching SEO

AI-powered search is changing how people find and interact with content. You need to focus on clarity, helpfulness, and intent, rather than just keywords. If your content isn’t solving real questions or problems, it’s going to get skipped over by both search engines and users.

4. Start with one clear win
During the interview, I shared a story about a SaaS company that saved nearly $500K a year with their year long AI adoption program. They streamlined translation and video editing, optimized their outreach and and started building their own personal AI agents. The big difference was leadership alignment and a willingness to test, learn, and scale from there.

If you’re leading a team, the goal isn’t to become an AI expert overnight. It’s to help your team build confidence, experiment safely, and stay focused on where AI can move the needle.

If you want more on this, the full conversation is live on StrategyCast.