Building Brand in the Age of AI

This Week

• Feature: Building brand in the age of AI

• 6 AI Tools: Social listening, logo design, and A/B testing

• Cheat: ChatGPT & Midjourney for brand design

• Around the Web: AI is changing how startups build brands

• Invest: CB Insights, hot tech

• News & Updates: AI from Hubspot and Slack, and hiring for growth

• Folks to Follow

Building Brand in the Age of AI

In the dynamic landscape of SaaS startups, having a superior product or a disruptive solution isn’t enough anymore. Success also depends on your brand’s ability to carve out a distinctive space in the consumer’s mind.

In a world teeming with choices, a compelling brand identity:

1. Creates Differentiation

2. Builds Trust and Credibility

3. Amplifies Brand Recognition and Recall

4. Forms Deeper Emotional Connections

So, how do you build one?

Find out at Medium free for Zero to Unicorn subscribers for the next three days. Read the full article here.

6 AI Tools to Build Your Brand

Brandwatch is a social listening tool that helps you track, analyze, and act on brand mentions across the web. Starts at $800/month. G2 rating: 4.4.

SparkToro is a social media intelligence tool that helps you find and research your target audience. SparkToro offers a free tier with 20 searches a month, or you can upgrade to the Personal plan for $38/month for additional functionality. G2 rating: 4.5.

Looka is a brand identity and logo design tool that helps you create custom logos and brand assets, like business cards and t-shirts. You can create your logo for free, but if you want the complete Brand Kit, it will cost you $97/year. Free trial available. G2 rating: 3.

Anyword is a copywriting tool that helps you define your target audience and create relevant marketing copy. Starts at $39/month after your 7-day free trial. G2 rating: 4.8.

Jasper, similar to Anyword, helps you with various tasks, including writing, translating, and summarizing text. The Creator plan starts at $39/month with a 7-day free trial. G2 rating: 4.7.

Optimizely is an A/B testing platform that helps you improve your website and app experiences. Pricing is custom and requires a chat with their sales team. G2 rating: 4.2.

Brand Cheats

Looking for a handy brand guideline checklist? Here’s one from Taskade.

Or an entire brand kit, including your logo and color palette? Take a look at Hubspot’s or Brand.AI’s brand identity creators. Your options won’t be especially original or creative, but you’ll be up and running in five minutes.

How to Use AI to Create Brand Assets

Want to get a headstart on your brand identity design assets? Watch this how-to with Sampson Vowels on how he combines Midjourney and ChatGPT to design a brand. Watch now.

Or you can use Midjourney to create your logo; just follow Seven Sky’s guide on Medium.

3 Ways AI is Changing How Startups Build Brands

Jaxon Parrott, CEO of AuthorityTech, has three tactics for using AI in your brand efforts. Here they are in short:

1. Automating customer and audience feedback: Schedule surveys asking about the problem your audience is facing, why, and the outcome they want to reach. You can then use ChatGPT or Bard to summarize the results.

2. Deploying data-driven copywriting: Use AI copywriting tools to craft copy based on your findings and test your response rates.

3. Honing in on customer personalization: Use AI to analyze customer data to determine preferences and personalize your offers.

To read the article, head over to Entrepreneur.

Hot Tech

Despite the drop in deals and dollars, the IPO market showed signs of stirring in Q2’23. Global IPOs jumped 17% after falling for two consecutive quarters.

You can find the full report at CB Insights.

News & Updates

Dreamforce ‘23 is live this week. Watch it here.
Hubspot announced a slew of new AI features at Inbound ‘23
Slack is launching a new AI tool for users
How to hire your first growth team from Elena Verna and Andrea Wang

Folks to Follow

Adam Schoenfeld for SaaS company insights
April Dunford for positioning and messaging
Markus Wagner for investment advice