8 AI Tools to Supercharge Your Website

This Week

• Long Read: 8 AI tools for your website

• AI Tools: No-code web apps, SEO, personalization and tracking

• Career: Define your speciality

• Around the Web: Google’s new AI search

• Scaleup: 4 vital strategies

• News: Bing, Meta, DALL-E 3 and multi-modal AI

• Folks to Follow

How to Use AI to Supercharge Your Website

As a marketer, you know that your website is one of your most important assets. It's often the first point of contact potential customers have with your brand, and it can play a major role in determining whether or not they become customers.

But building and optimizing a website can be time-consuming and challenging, especially for startups with limited resources.

That's where AI can help.

Read on at Medium. Free for Zero to Unicorn subscribers until this Friday.

8 AI Tools to Build and Optimize Your Website

10Web

10Web is an AI-powered platform for building, managing, and optimizing websites. It includes a business name generator, a marketing strategy generator, and SEO optimization. You can get started for $10/month, which gives you 5,000 words, a custom domain, and 10,000 monthly visitors. G2 rating: 4.4.

Hostinger

Hostinger is a web hosting company that provides hosting, an AI-assisted website builder, and a free domain for the first year. It’s $3.49/month if you sign up for 12 months and then $9.99/month. G2 rating: 4.4.

Durable

Durable helps you create a website in a few minutes based on text prompts. It will need some editing from you, but it’s remarkable how close you get with the auto generated content. The Starter pack will cost you $12/month and includes a custom domain name and 50 AI-generated promotions. Product Hunt rating: 4.1.

Bubble

Bubble is a no-code visual programming platform that allows you to create more advanced web applications. It uses a drag-and-drop interface for building applications, such as social networks, e-commerce platforms, and CRM systems. You can get started on their free plan or upgrade for $29/month. Be warned, the user experience isn’t for the faint of heart! G2 rating: 4.4.

Mutiny

Mutiny is a website personalization platform that uses AI to target and show the most relevant content to visitors. You can target value props, offers and calls to action to different visitors based on their interests. Mutiny pricing is custom, but expect to to spend $1,000 - $2,000/month as a starting point. G2 rating: 4.7.

Surfer SEO

Surfer SEO is an AI-powered content optimization tool that helps you write content that ranks higher by analyzing top-ranking pages for your target keywords and providing you with insights into the content structure, length, and keywords that you need to use in your own content. You can get started with the Essential plan for $69/month or upgrade to their Advance plan for $149/month.G2 rating: 4.8.

Clearscope

Clearscope is similar to Surfer SEO - it gives your content a score based on how well it’s optimized for search engines and can help you to identify areas where you can improve your content. You can get started for $170/month. G2 rating: 4.9.

Crazy Egg

Crazy Egg is not technically AI driven but it’s a great analytics tool that uses heatmaps and other visualizations to help you understand how visitors interact with your website. Their Basic plan starts at $29/month and includes 30,000 tracked pageviews. G2 rating: 4.2.

Are you a Surv-AI-vor?

If you feel like keeping up with the latest in AI is a chore then it’s time to register for Mutiny’s surv-AI-vor game! You’ll hear from AI and marketing experts, learn AI frameworks and have a bit of fun along the way. Oh and you can win $10,000 in prizes. Check it out here.

Career Cheat

Elena Verna has great advice for building your career: Don't let companies bully you into becoming a generalist. Instead: pick your specialty.

Answer these questions to help you figure it out:
➡️ Corporate, agency, prosumer, consumers?
➡️ Software, hardware, e-commerce?
➡️ Pre-pmf, startup, growth-stage, enterprise?
➡️ Product-led, marketing-led, sales-led, community-led?

For the full post and other great content from Elena, visit her LinkedIn profile.

Google’s New Search Experience

Google’s new Search Generative Experience (SGE) is emphasizing zero-click searches, presenting significant changes and challenges for marketers.

What Google is Changing

Google is testing a Search Generative Experience (SGE), which uses generative AI to answer queries on the search results page directly. This increases "zero-click" searches where users don't need to visit websites for answers. SGE will also reduce the screen real estate for organic and paid search results.

How this Impacts Marketers

SEO and Content: SEO strategies will need to adapt to SGE's new ranking algorithms. Content must be optimized to rank well in SGE and may involve focusing on insights that generative AI can cite.

Web Traffic: Expect a 15-25% decline in web traffic as more searches become zero-click.

Paid Search: Fewer ad slots will appear in SGE, necessitating a look at alternative paid channels.

Action Steps:
- Test how your brand ranks in SGE through Google Search Labs
- Be proactive in updating SEO and SEM strategies
- Assess and quantify the risks to web traffic, lead volume, and revenue

SGE is expected to become widespread in 2024.

You can read the full article at Insight Partners.

Startup to Scaleup

Speed is everything. Whether you're acquiring your first customers or scaling up — cutting down your time to revenue is vital.​

A structured approach allows you to:

• Identify what works and amplify

• Find predictable and repeatable results

• Maximize resources and outcomes

• Eliminate guesswork

Read the full article at Startup to Scaleup.

News

• The Wall Street Journal reports Meta has plans to develop ‘dozens’ of chatbot personas, including ones for celebrities to interact with their fans

• Bing gets personal

• DALL-E 3 coming in October

• Multi-modal AI: ChatGPT can now see, hear, and speak

Folks to Follow

Poonam Soni for AI and website hacks
Peter Kowalczyk for AI website trends and updates
Scott Galloway for quirky but useful thoughts on marketing and AI (among other things)