How to Transform Your Social Media with AI

This Week

• Long Read: Using AI to streamline your social media

• 7 AI Tools for managing your social media

• Around the Web: The #1 social media platform for B2B buyers, Neil Patel’s favorite free tools

• Folks to Follow

How to Transform Your Social Media with AI

And 4 Tactis You Can Use to Supercharge Your Growth

As a Marketer, you know that developing a social media marketing strategy is a must for your startup. It’s vital for building brand awareness and engaging with your community.

In a crowded landscape, a well-thought-out social media presence can make all the difference in how your company is perceived and how well it connects with your target audience.

The real challenge, especially for solo marketers or small teams, lies in managing the volume of tasks involved in executing a successful social media strategy.

When I was a marketing team of one, I used to dread my social media responsibilities. Creating the content plan, writing captions, designing posts and carousels, publishing to five different channels, checking and responding to comments — the workload felt endless. Not to mention keeping up with the latest platforms (what they’re called 😉), and the endless controversies and potential pitfalls I needed to navigate.

Read on at Medium to find out how I’m using AI to streamline my social media marketing efforts.

7 AI Tools for Managing Your Social Media

1. Hootsuite

• What it Does: Hootsuite is one of the more established social media management platforms on the market, and it just released OwlyWriter, its AI copywriting assistant. 

• Best Feature: The extensive library of post-creation templates and the ability to train OwlyWriter in your tone and style.

• Pricing: You can start with a 30-day free trial, and then it’s $29/month for one user. The team license starts at $249/month.

• G2 Rating: 4.1

2. Sprout Social

• What it Does: Sprout Social, another legacy platform releasing content creation and analytics AI features, also provides sentiment analysis, publishing, engagement, and CRM features. Its OpenAI integration also helps you automate manual tasks.

• Best Feature: The ability to respond to comments and engage with followers inside the platform.

• Pricing: After the 30-day free trial, you’ll owe $249/ month for five social profiles or $399/month for unlimited

• G2 Rating: 4.4

3. SocialBee

• What it Does: SocialBee specializes in content creation and social media scheduling, focusing on small businesses and personal brands.

• Best Feature: It integrates with Canva so that you can access all your brand files and graphics

• Pricing: Starts at $24/month after the 14-day free trial

• G2 Rating: 4.8

4. FeedHive

• What it Does: FeedHive is an AI-driven platform focusing on data-driven content planning and social media scheduling.

• Best Feature: Feedhive scores your posts on their potential for going viral and suggests ideas for improvement.

• Pricing: $19/month for four social accounts

• G2 Rating: 4.7

5. Predis

• What it Does: Predis leverages AI for content creation, offering automated design suggestions and performance predictions.

• Best Feature: The library of ready-made video templates takes some of the heavy lifting out of creating reels and YouTube shorts.

• Pricing: Free for 15 AI-generated monthly posts or $120/month for 120 AI posts.

• G2 Rating: 4.8

6. Buffer

• What it Does: Buffer helps you generate new posts for each channel, repurpose existing posts, and develop new ideas.

• Best Feature: Using the AI assistant, you can repurpose content with a few clicks.

• Pricing: Free for the basic plan or $6/month

• G2 Rating: 4.3

7. Ocoya

• What it Does: Ocoya is an AI-powered tool for content creation, scheduling, and analytics, emphasizing ease of use and automation.

• Best Feature: Automated content creation, hashtag suggestions, and analytics.

• Pricing: $15/month for the solo plan or $39/month for teams

• G2 Rating: 4.7

The #1 Social Platform for B2B Buyers

Can you guess the top social media platform for influencing B2B buyers?

Surprisingly, it’s YouTube. 

According to Datareportal and GWI, YouTube is the primary social media destination for decision-makers exploring potential B2B purchases.

More than two-thirds of respondents to their April 2023 survey say they watch videos on the platform as part of their research activities.

Facebook ranks second, while Instagram ranks third.

You can read the full report here.

Neil Patel’s 7 Favorite Free Social Media Tools

Here’s Neil’s favorite set of free social media tools - from content creation to analytics.

Watch now

Top 11 Social Media Tools of 2024

I love Be Productive’s in-depth how-to and platform review videos. Their deep dive into social media tools gives you a good summary of what’s available today.

Watch now

Folks to Follow

• Neil Patel for social media, digital marketing and SEO advice

• Ann Handley for her social media strategies and tactics

• Mari Smith for mastering social media