AI Marketers: The New Mad Men?

This Week

We have a week of events coming up. Pavilion’s Palooza kicks off on June 25, and Reforge’s ref: AI on June 26. Section’s Ashley Gross wants to teach you how to use AI to get a promotion. LinkedIn launches new AI job hunting features. Heather Murray shares how to build your AI task force and get more done. PYMNTS wonders if AI marketers are the new Mad Men. 

Read on.

How to Build Your AI Task Force

Heather Murray has trained hundreds of teams on how to use AI. She says the same 4 blockers show up:

1. No strategic direction

2. Resistance to change

3. Drowning in too many tools

4. No coordination

The solution? Creating an AI Task Force.

Heather’s guide shows you:

✅ 4 roles you should include in your AI task force

✅ Traits and characteristics to look for in members

✅ How they work together to counter the blockers

Head over to LinkedIn to get your hands on the PDF Guide. 

Grow Your Career With AI

Section wants to show you how AI can help you grow your career, from job hunting and promotions to mastering leadership and communication skills.

Ashley Gross, CEO of The Prompt Community, is hosting a webinar this Friday at 3 p.m. ET, sharing how you can showcase your value, enhance your personal brand, and stand out in your organization.

Gross will address questions and topics  like:

• How can AI help identify opportunities that align with your skills and career goals?

• How can AI help you build a kickass personal brand?

• How can AI prepare you for tough conversations with your boss about promotions and raises?

Learn how to get promoted with AI at Section. 

LinkedIn’s New AI-Powered Job Hunting Features

LinkedIn recently introduced new AI-powered features to help you find a job — tasks like tailoring your resume and writing cover letters. It’s also testing an AI chatbot (trained with input from real-life business experts) that can provide career and job-hunting advice.

Here’s what you get with the new features:

• AI coaches modeled after real-life career experts that provide personalized feedback

• AI-generated cover letters and resumes fine-tuned for specific jobs

• Better search results to help you find colleagues or companies

• An AI tool for recruiters to reach more candidates with AI-generated messages

These features will be available “soonish” to Premium users.

You can learn more at Wired.

AI Marketers: The New Mad Men?

McKinsey estimates that GenAI will boost annual global productivity in marketing and sales by $3.3 trillion. Just ask Klarna, a global payments company, which sent the Twittersphere buzzing last month by stating that it saves $10 million a year on its marketing efforts using GenAI

PYMNTS claims that the " AI-knowledgeable” marketers will harness AI to generate brand-aligned assets using customer data platforms, websites, pixels, and UTM codes - making them the new Mad Men of today.

Read the article at PYMNTS.

Many Teams Still Challenged with AI

The AI Accelerator Institute recently published its 2024 Generative AI Report, exploring how organizations are adopting GenAI practices. The report shows an increase in AI usage, but many teams are still facing challenges implementing AI consistently.

Here are a few of the key findings:

• 64.9% of industry leaders believe GenAI is essential

• 56.4% of companies are using GenAI to speed up their processes and achieve more in less time

• Text applications remain the primary use case for GenAI adoption

• Most practitioners use several GenAI tools

For all the stats and analysis, visit AIAI.

Free Learning Festival for GTM Leaders

Pavilion-Palooza’s three-day virtual festival is designed to help go-to-market leaders advance their skills and careers. With dozens of sessions on AI, marketing, and sales, including the future of GTM AI and PR in the age of GenAI, you’ll find something worth your time. 

Here’s a quick look at what’s going on during Pavilion-Palooza:

• 48+ Lightning Talks: Bite-sized, impactful sessions spanning sales, marketing, customer success, revenue operations, and more.

• Global Expertise: Executive members of Pavilion, hailing from diverse industries and backgrounds.

• Networking Opportunities: Connect with other Go-To-Market leaders, share experiences, and build lasting professional relationships.

• Career Advancement: Gain insights and tools that can propel your career to new heights.

See the Full Agenda at Pavilion.

Reforge Your AI Skills

Reforge is hosting a free virtual summit on product marketing and growth in the age of AI. The half-day event includes sessions on leveraging AI to unlock new channels and mitigate the decline of search, optimization strategies, and the future of SEO.

The event will happen on June 26, from 9 am - 3 pm- PT.

Register for Reforge’s AI event here.