The Rise of AI in Go-To-Market Tech

This Week

This week, we explore the impact of AI on the go-to-market tech stack and what you can do about it. We also have the top 10 use cases for AI, the latest work index research from Microsoft, top tool recommendations, and Steph Smith from a16z’s thoughts on embracing AI for content creation.

Happy reading.

The Rise of AI in Go-To-Market Tech

The recently released GTM Tech 1000 report — a curated list of sales and marketing tech companies by PeerSignal — reveals several significant trends for marketers. 

The most notable theme is the rapid adoption of AI, with 36% of companies integrating AI features into their platforms. The largest firms are leading the charge, positioning AI as a crucial element of modern go-to-market (GTM) strategies.

While startups are often considered the fastest to market with innovation, incumbents are holding their own when it comes to AI. Just look at Hubspot and Salesforce, who have released dozens of AI features this year.

Read the full article at Medium.

Top 10 AI Uses Cases You Can Use Today

Dan Shipper, founder of Every, interviewed scores of industry leaders about their favorite AI use cases. He’s compiled a list:

• Making AI write like your favorite author

• Telling AI to act like your board (and give you harsh feedback)

• Becoming an expert at almost anything with ChatGPT

Watch the recording at Section. 

Work Trend Index Shows: AI at Work is Here

The Data is in: AI at work is here.

Microsoft's just-released 2024 Work Trend Index reveals that 75% of global knowledge workers are using AI, with a significant surge in the last six months.

The report examines findings from a survey of 31,000 business professionals across industries. 

Here are the key takeaways:

1. Employees want AI at work and won’t wait for companies to catch up.

2. While employees fear job loss due to AI, most leaders worry they can’t fill key roles.

3. Professionals aren’t waiting for official guidance—they’re training themselves.

4. AI is going mainstream, and creative professionals are skilling up fast.

5. Power users say AI makes their overwhelming workload more manageable.

Access the interactive report at Microsoft.

Superhuman’s Top 100 AI Tools

Superhuman released a list of its top 100 AI tools (there are actually 124), covering everything from image generation and content creation to translation and forecasting.

You’ll find tools in the following categories:

• Design & Video Production

• Productivity & Documentation

• Audio, Voice & Music

You can access the full list here.

Staying Relevant in the AI Era: Tips for Marketers

Steph Smith from a16z discusses how AI is reshaping the internet. If you’re creating content for your brand, Smith says you should embrace AI-driven creativity, experiment with AI tools like ChatGPT and Midjourney, and use AI to bring your ideas to life. 

“AI was helpful in creating imagery where I honestly couldn’t have even imagined it myself, but also showing the evolution of something,” she says.

You can read the cliff notes at the Every blog or watch the podcast on YouTube.