5 AI Strategies to Improve Your Email Marketing

This Week

• Long Read: 5 AI Strategies to Improve Your Email Marketing

• 7 AI Tools for Email Marketing

• Around the Web: The State of AI Marketing, 7 Email Strategies

• Midjourney: Halloween Houses

• Invest: Unicorn Industry Breakdown

• Folks to Follow

5 AI Strategies for Your Email Marketing

I posted an article last week on using AI for outbound sales, and many of you had questions. A few of you building your sales and marketing programs wanted to know what email marketing platforms to use and if it’s still an effective way to generate leads.

I thought it was time to write up a post on using AI for email marketing… so here it is. 

You hear it all the time: email marketing is dead. But is that true?

When I was a marketing team of one, email was my main go-to for demand gen. It was the fastest way to reach the highest number of contacts, and it had a decent conversion rate compared to other programs.

But I was never sure I was making the most of these campaigns. Should my open rate be higher? Am I creating the right content? Will these segmentations work? Why don’t more people click the CTA for our new product tour? 

I found a lot of my answers with the new AI tools coming to market… to read the details, head over to my Medium channel. 

7 AI Tools to Optimize Your Email Marketing

The tech world is brimming with tools that promise to revamp your marketing strategies, but not all email marketing platforms are created equal.

Here are my top picks:

Luna

What it Does: Luna is an AI-powered email marketing platform designed to automate workflows, optimize content, and provide insights.

Best Feature: The real-time analytics dashboard that tracks engagement metrics and offers predictive scoring for future campaigns.

Price: Plans start at $49/month.

G2 Rating: 4.3 / 5

Twilio SendGrid

What it does: Twilio’s email templates and dynamic workflows allow you to set up complex campaigns for any of your segments.

Best feature: The robust email testing hub lets you see issues before you hit send.

Price: Free, or you can upgrade to the Basic plan for $15/month.

G2 rating: 4.3 / 5

Hubspot

What it Does: HubSpot’s Email Marketing module is part of their larger inbound marketing software suite. It’s designed to help you create, personalize, and optimize your emails.

Best Feature: The drag-and-drop editor is intuitive, making it easy to create professional-looking emails. It’s also handy if you’re using Hubspot’s other solutions.

Price: You can start for free with a limited number of contacts, but your cost will jump to $800/month once you hit the Professional level.

G2 Rating: 4.4 / 5

Mailchimp

What it Does: Mailchimp has been around the longest but is launching new AI features for its email platform, including Intuit Assist, which uses AI to write your email content.

Best Feature: It’s easy to use WYSIWYG email builder.

Price: Starts free, paid plans from $10/month.

G2 Rating: 4.4 / 5

Klaviyo

What it Does: Klaviyo allows you to create personalized, automated campaigns.

Best Feature: The platform’s customer segmentation capabilities allow you to send highly targeted emails based on a wide variety of user behaviors and characteristics.

Price: You can start with the free plan or upgrade for $40/month

G2 Rating: 4.6 / 5

Clay

What it Does: Clay links your CRM with real-time data scraping to create 1–1 personalized email campaigns.

Best Feature: The automated relationship scoring helps you identify which contacts are the most engaged.

Price: Starting at $25/month.

G2 Rating: 4.9 / 5

Iterable

What it Does: Interable offers AI-enabled campaign optimization, including send-time optimization.

Best Feature: Dynamic content personalization: your customer data automatically populates message templates with content of interest and personalized recommendations.

Price: Custom

G2 Rating: 4.4 / 5

From Around the Web

Seven strategies from Chase Diamond to increase your email engagement.

Who’s Using AI for Email Marketing?

Full article at Marketing Profs.

The Full Rundown on AI & Marketing

Influencer Marketing Hub’s Ultimate AI Marketing Automation Guide for 2024

Halloween Houses

Invest

CB Insights' latest The State of Unicorns report is out, and it claims 59 new unicorns have been born in the last year.

Two industries are minting unicorns at a higher-than-average rate: enterprise tech (20 new unicorns) and industrials (13 new unicorns).

Over a third of enterprise tech unicorns born are genAI companies. This includes core AI tech developers like Cohere and Adept, as well as recent additions like AI21 Labs, Imbue, and Zhipu AI. It also includes marketing and ad tech (Typeface), development (Replit), and employee training (Synthesia).

Folks to Follow

• Flori Needle for AI marketing articles and advice

• Chase Diamond for email marketing strategies and tactics

• Ed Forteau for deliverability advice