Optimizing Your Content for Answer Engines

This Week

This week, we’ll share what you need to know about answer engines, we have AI trends and insights from DoubleVerify and Statista, an update on AI investing, a template for optimizing your AI task delegation from Hubspot, and the latest review from Section of Microsoft’s Copilot features.

Read on.

What You Need to Know About Answer Engines

Everyone knows what a search engine is: it’s Google, or if you're concerned about privacy, DuckDuckGo. The place you're presented with a sea of blue links that promise to answer your question as soon as you click. 

Answer engines work differently. They aim to give you the information you need directly on the search results page without requiring any clicks. Perplexity is one of the most popular answer engines today. ChatGPT also considers itself an answer engine.

Answer engines are gaining popularity, but they have some risks. Since they are powered by large language models (LLMs), they can sometimes produce incorrect or made-up answers.

Despite their current limitations, answer engines are starting to challenge traditional search engines like Google as they improve and become more reliable.

Google is responding to the rise of answer engines by launching its own AI Search feature, powered by its Gemini model. This feature provides interactive summaries and links in response to user queries. The goal is to offer detailed, reliable information, similar to what answer engines provide but backed by Google’s data sources. 

It’s still too early to say whether answer engines will replace traditional search engines, but their popularity will likely increase as people become more comfortable with AI. This shift in user behavior means marketers who create structured content targeted at LLMs will appear on answer engines and improve engagement with their audience. 

For a complete guide on optimizing for answer engines, visit Outreach Monks.

Optimize Your AI Task Delegation

Are you ready to optimize your workflow and save time with the power of AI? 

Hubspot is giving away its AI Task Delegation template so you can streamline your AI activities and tools. 

What you'll get:

• Overview tab for quick reference of all the AI tools you have in play

• AI Assistant User Guide Template for seamless navigation

• Task Delegation Organizer for efficient task assignment

• Task Delegation Effectiveness Calculator for productivity monitoring

• Feedback and Improvement section for ongoing enhancements

Download the free guide at Hubspot.

AI Transforming Advertising Industry [Report]

The advertising industry is fundamentally and rapidly changing, and advertisers have more information to manage than ever before. DoubleVerify’s Global Insights: 2024 Trends Report examines the data behind the shifts in advertising. 

The report covers how:

• Artificial Intelligence (AI) has become widespread, accelerating transformation in media and advertising.

• Attention is gaining popularity among media buyers, with 47% planning to use attention metrics on most of their buys in 2024.

• Made for Advertising (MFA) content is increasing rapidly.

You can download the report at DoubleVerify.

Investors Favor B2B AI Companies

Among generative AI investment deals, investors significantly favor B2B business models over B2C. Investors project a bigger return on their investment for startups offering B2B solutions. This is driven by a wave of big companies racing to build AI into their roadmaps, says CB Insights.

Visit CB Insights for the full report.

Using AI For Growth Strategies [Report]

As the AI market grows from $244 billion in 2025 to $827 billion by 2030, you need the latest data to make the right decisions. Statista released a new whitepaper exploring global AI trends, including advertising, e-commerce, and finance. 

Here's a sneak peek of what’s included:

• The new AI standard: How adoption and Gen AI's diverse modalities elevate productivity and creativity.

• The race to AI: How to unlock new revenue streams, forge strategic partnerships, and create growth advantages.

• Reskilling for the next era: Why you need to drive workforce change and you and your team’s skill levels. 

Download the report at Statista.

The Copilot Features You Should Be Using Today

Section’s Chase Ballard took Microsoft’s latest AI features for a spin. Here’s what he found:

👍 Create, integrated into Word, Outlook, and other Office 365 apps, helps you create content from a text prompt. 

👍 Editing a PowerPoint with Copilot’s just-add-branding approach is a game changer. The ability to go from nothing to something with fully fleshed-out speaker notes makes polishing presentations less mundane.

👍 Catch-up, ask, and understand features are handy for getting up to speed on lengthy email threads, complex documents, and data-heavy spreadsheets. 

👎 Chatting with Copilot online does not stand out compared to Claude, ChatGPT, or Gemini.

For the full breakdown, visit Section.